Post by account_disabled on Feb 25, 2024 4:11:03 GMT
The with their decision that they become a repeat customer. But as people move through the conversion funnel whether they do it once or several times some of them will always drop out at each level. On average only of people who enter a conversion funnel actually convert. When people drop out its known as churn and while some churn is inevitable marketing automation can help reduce it. By understanding the needs and interests of people at each stage of the conversion funnel youre better able to keep them engaged by providing them with the type of content theyre most interested in.
For example lets say a company installs vinyl windows and they advertise Czech Republic Mobile Number List heavily in the local media. At any given time a large percentage of the thousands of people who see their ads wont take any action after seeing one because they either dont need new windows or because they live in a rental property. No amount of additional messaging will win those people over. But since replacing windows can be very expensive the people who actually do need them typically spend time doing research to make sure they choose the right type of window and get the best price.
If this company were to send additional information about vinyl windows to the people who contact them to get an estimate they may be able to convince more people to convert. Feedback loops and metrics One of the basic laws of physics is that for every action theres an equal and opposite reaction. A very similar concept also applies in the world of marketing automation and its known as a feedback loop. When you send a message to a person the recipient will have some kind of reaction to it even if that reaction is to do nothing at all. loop and youll need to pay attention to your metrics to get an.
For example lets say a company installs vinyl windows and they advertise Czech Republic Mobile Number List heavily in the local media. At any given time a large percentage of the thousands of people who see their ads wont take any action after seeing one because they either dont need new windows or because they live in a rental property. No amount of additional messaging will win those people over. But since replacing windows can be very expensive the people who actually do need them typically spend time doing research to make sure they choose the right type of window and get the best price.
If this company were to send additional information about vinyl windows to the people who contact them to get an estimate they may be able to convince more people to convert. Feedback loops and metrics One of the basic laws of physics is that for every action theres an equal and opposite reaction. A very similar concept also applies in the world of marketing automation and its known as a feedback loop. When you send a message to a person the recipient will have some kind of reaction to it even if that reaction is to do nothing at all. loop and youll need to pay attention to your metrics to get an.