Post by account_disabled on Jan 6, 2024 6:50:24 GMT
Until now, the planning and execution of online marketing campaigns occurred in what could be called a “black box” with little optimization. Professionals also had multiple tools that were not connected to each other, which barely shed light on their activity, both for advertisers and agencies. Now, with the new # illumin platform from AcuityAds, Advertising Automation evolves into a new dimension thanks to Artificial Intelligence. This simple “how to” explains in three steps how to improve the experience of professionals on “both sides” of the equation, both agencies and advertisers, based on what they really need. It has been an intense process, in which the multinational has invested more than 100 million dollars in its research and development. As Josep Tribó, SVP of the company for Spain and LATAM, explains, “at illumin we reinvent the usual processes of our activity, and we hope it marks a new paradigm in our profession.” And he does so with the conviction of being a world leader in Decision Science solutions, or in other words, the application of Artificial Intelligence for decision making, both in planning and executing online campaigns.
This is what they call “reimagining the concept of Advertising Automation technologies.” The objective: “optimize every euro of investment in your campaigns.” How illumin works in three easy steps Breaking previous Phone Number List silos , illumin gives advertisers visibility over the entire planning and execution process of their online campaigns , which they can follow in a single dashboard, where they control what is happening in real time on any of the available digital channels, and where they manage the results to always make the best decisions, assisted by the platform's Artificial Intelligence algorithm. In this way, the consumer journey of your audience is followed “step by step”, as well as the achievement of the KPIs set by your strategy, be they conversion, brand recognition, interaction, etc. All this based on three fundamental aspects: – A simple “drag & drop” interface that makes it easy to drag and drop each element or creative to define your strategy. – Design a tour intelligently, based on the interests of your audience. – The application of the most relevant insights, which guarantee reaching the audience when they are most receptive to converting their interest into an acquisition.
Canvas for the Consumer Journey Design and visualize your consumer journey in a simple way , with a gesture as common as drag and drop to define or modify what you consider most appropriate to reach your audiences, in any format or channel at each point of the process. Visualize all points in the consumer's journey and test different ways to reach them at each of those points. 2. Audience value tool It was necessary to reinvent the way of analyzing audiences. With illumin the objective is to help discover points of interest that allow you to better choose the content and creatives launched, giving priority to the most suitable ones to achieve a conversion. Illumin facilitates the necessary experimentation with different routes, in which professionals check which is the best plan to invest. The objective is for the advertiser to optimize their investment by contacting audiences truly interested in the ideal point of their consumer journey. 3. Visualization of the effectiveness of the media mix At each step of this journey, agency and advertiser professionals will see and understand how their investment has performed in 100% of the audience reached. With the illumin platform, the necessary insights are provided to identify the means in which the investment will be most efficient, at each point of the consumer's journey, thus offering a greater return for the brand.
This is what they call “reimagining the concept of Advertising Automation technologies.” The objective: “optimize every euro of investment in your campaigns.” How illumin works in three easy steps Breaking previous Phone Number List silos , illumin gives advertisers visibility over the entire planning and execution process of their online campaigns , which they can follow in a single dashboard, where they control what is happening in real time on any of the available digital channels, and where they manage the results to always make the best decisions, assisted by the platform's Artificial Intelligence algorithm. In this way, the consumer journey of your audience is followed “step by step”, as well as the achievement of the KPIs set by your strategy, be they conversion, brand recognition, interaction, etc. All this based on three fundamental aspects: – A simple “drag & drop” interface that makes it easy to drag and drop each element or creative to define your strategy. – Design a tour intelligently, based on the interests of your audience. – The application of the most relevant insights, which guarantee reaching the audience when they are most receptive to converting their interest into an acquisition.
Canvas for the Consumer Journey Design and visualize your consumer journey in a simple way , with a gesture as common as drag and drop to define or modify what you consider most appropriate to reach your audiences, in any format or channel at each point of the process. Visualize all points in the consumer's journey and test different ways to reach them at each of those points. 2. Audience value tool It was necessary to reinvent the way of analyzing audiences. With illumin the objective is to help discover points of interest that allow you to better choose the content and creatives launched, giving priority to the most suitable ones to achieve a conversion. Illumin facilitates the necessary experimentation with different routes, in which professionals check which is the best plan to invest. The objective is for the advertiser to optimize their investment by contacting audiences truly interested in the ideal point of their consumer journey. 3. Visualization of the effectiveness of the media mix At each step of this journey, agency and advertiser professionals will see and understand how their investment has performed in 100% of the audience reached. With the illumin platform, the necessary insights are provided to identify the means in which the investment will be most efficient, at each point of the consumer's journey, thus offering a greater return for the brand.